Here’s a list of the key types of digital online display advertising media buy:
- Affiliate Display – display ads run as part of an affiliate display campaign for new customer acquisition – usually traded on a cost per click, cost per lead, or cost per sale basis.
- Behavioural targeting – online display ads shown to users who are anonymously tracked as using certain sites
- CPM Display – buying display formats like banners, MPUs and buttons on sites traded on a CPM basis
- CPC Display – buying display formats like banners, MPUs and buttons on sites traded on a CPC (Cost per Click) basis
- Contextual targeting – display ads that are targeted based on the content of the site (can include in-text boxes)
- Newsletter / bulletin banners – display banners and buttons etc included in digital newsletters
- Retargeting – showing ads to people who have visited your site and then transferred into an online advertising network like Specific Media
