We offer media planning and buying services across both online and offline media. Our media planning and buying services include:
Online media planning, media buying and media campaign development
- paid search engine marketing
- search engine optimisation
- content development
- social media (blogs, wikis etc)
Offline media planning and buying
- TV
- Press and magazines
- Radio
- Loose inserts
- Direct mail
Approaches to media planning and buying
- Target audience analysis – understanding key media consumption patterns of our target audiences
- Targeting through time – when is the best time to reach our target audiences?
- Geographical targeting – where do we reach our target audiences?
- Behavioural targeting – what are target audiences doing when they are thinking of buying the product or service you are selling?
- Learning from previous activity – you will have had success in the past, and made mistakes, what can we learn from them?
